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About Grassroots Action Center

Grassroots Services

Throughout U.S. history, grassroots advocacy has served as a formidable and effective means of influencing the political process at all levels of government, which is why Lockridge Grindal Nauen P.L.L.P. provides this service to its clients. Our strategies are tailored specifically to the needs of our clients with the common goal of building and maintaining relationships between your organization’s members and their legislators. We will meet with your organization for a consultation and develop a plan geared specifically to your needs. Some groups have the base, but need technical support. Others have the people, but need some help building relationships with their elected officials. Some groups need all of the above. We would encourage you to read the overview of the services Lockridge Grindal Nauen P.L.L.P. offers, and determine if we can help your organization.

Key Contact Networks

The key component to the Lockridge Grindal Nauen P.L.L.P. grassroots program will be the establishment and maintenance of key contact networks. This entails matching up association members to designated key legislators and then working to develop and maintain those relationships. The firm is available to schedule meetings between members of your organization and legislators, and assist clients through the entire process from phone call to follow-up.

Meeting Preparation

Communicating with an elected official has the potential to be an intimidating experience, especially if someone doesn’t do it every day. To overcome this obstacle, we will guide client members through every step of the process. We will assemble a manual tailored to your organization’s specific needs, which will include talking points and helpful tips for preparing for a meeting. Next, we will schedule the meeting with the key client’s elected officials, and a member of the firm’s government relations team can attend the meeting with the client. This is not just during session. This is at any time throughout the year. If a client in Cook County wants to meet with his elected official during recess, the grassroots coordinator will schedule the meeting, and a member of the firm’s government relations team will staff it.

Additionally, Lockridge Grindal Nauen P.L.L.P.’s well-respected lobbyists will continue to track your organization’s legislative priorities, and provide regular updates. This process will help our clients build a long-term grassroots foundation in Minnesota, and prepare for future events. Simply stated, an existing foundation will always lend additional credibility to a cause and give your members a more effective voice.

Technical Support

A crucial component of any successful grassroots campaign is an organization’s ability to communicate effectively with its members. This is where the technical aspect of the firm’s program comes into play. Lockridge Grindal Nauen P.L.L.P. offers a Grassroots Action Center to serve as its clients’ premier source for Minnesota-related legislative information while providing the tools for advocacy. The Action Center will include regular legislative updates, coverage of grassroots activities, bills of interest, and tools for communicating effectively and efficiently with elected officials and the media.

Clients will also be able to learn about and write their legislators, write editorials and track voting records. The site would essentially serve as a virtual headquarters for clients’ grassroots efforts. Additionally, Lockridge Grindal Nauen P.L.L.P. will be able to track client activity on these web sites, and identify potential team leaders. If an organization wants its own action center, the firm can design and maintain it.

Coalition Building

Lockridge Grindal Nauen P.L.L.P. is available to help build coalitions of different organizations with common goals. As Minnesota’s premier law and government relations firm, the firm has existing relationships with advocates across the state and the ability to organize people. We have the tools, resources and credibility to help achieve strength in numbers.

Conclusion

Lockridge Grindal Nauen P.L.L.P. isn’t interested in developing a grassroots strategy that will be effective for one campaign. Our focus is on the big picture. We stand ready to work with our clients to maintain longstanding, effective working relationships with their legislators, and help organizations develop and maintain an effective and formidable voice. For more information, please contact us.

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