Why Grassroots Advocacy?
Mobilizing Constituencies to Action: An Indispensible Part of 21st Century Government Relations
When like-minded people rally around a cause, a lone voice becomes a compelling force. Lockridge Grindal Nauen believes 21st century government relations must include a grassroots advocacy component. Communication tools have evolved to the point where advocacy can and must take place not only in the capitol, but in the community. To be successful, LGN gives clients the tools they need to organize their grassroots stakeholders, plan for the future, and build and maintain long-lasting relationships among organizational leadership and elected officials.
How Does LGN Work With Clients to Develop a Grassroots Advocacy Plan?
LGN consults with the clients to determine a number of variables:
- What is the client seeking to develop?
- What does the client need to do in order to move forward?
- Who is opposed to this project? Why?
- Who stands to benefit from this project?
- Who are our supporters?
Upon answering these questions, LGN will help the client reach out to opponents and learn their concerns, nullifying them where possible. LGN will help construct a coalition of supporters by contacting stakeholders and potential groups who stand to benefit from the client's objective. LGN will help supporters and stakeholders convey their support to key decision makers as necessary.
The LGN team consults with clients to determine the extent of their government relations needs and offers solutions by:
- building and maintaining key contact networks of grassroots advocates and legislators;
- building community support;
- training the organization’s members to be effective communicators;
- scheduling and staffing meetings among grassroots advocates and legislators;
- tracking the organization’s legislative priorities and sending regular updates;
- providing computer-based communications support through the LGN Grassroots Action Center, or designing and maintaining a customized action center; and
- connecting the organization to other groups with similar goals to gain strength in numbers.
- Why Grassroots Advocacy?
- Grassroots Successes
- Associate / Manager of Grassroots Practice
- Michael A. Franklin 612-578-5372
- Grassroots Associate
- Scott T. Beutel 612-339-6900
Want a quick way to stay in contact with your legislators?
LGN makes it easy for our clients to do just that with our subscription to Capwiz. Clients benefit from action alerts, vote tracking, media relations tools and summaries of important issues in front of the Minnesota Legislature and Congress.
Visit Capwiz to tour our tools, learn who represents you in the 2011 legislature and the 112th Congress, and contact those individuals when key decisions are about to be made!
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