During this unprecedented time in our country and state, businesses, non-profits, and units of government are experiencing extraordinary challenges in adapting to life during the COVID-19 pandemic.
Navigating a crisis often involves a multi-pronged approach of government relations expertise and a public relations strategy. Whether this unparalleled moment has brought new challenges to your organization or whether it’s a crisis that’s developed independently of the pandemic, Lockridge Grindal Nauen and Primacy Strategy Group’s experienced team of professionals is equipped to deliver for you.
The first step to addressing a crisis is to stem the tide. This could mean engaging with key government officials and developing a public relations plan that involves establishing one’s credibility with target audiences and taking a disciplined approach to communicating a specific message over the long-term.